To me, YouTube is a place where I find solace. YouTube has many niche groups within it, so anyone can find their place within the millions of videos on the site.
Over the years, I’ve noticed that marketers have been taking advantage of these niche groups by marketing various products and services. YouTube has become a business for both YouTubers and marketers. Some of YouTube’s most popular content creators are making over 7 figures, so it comes to no surprise that companies have been upping their marketing game on YouTube.
I grew up in a time where TV ruled supreme; a stellar TV commercial could set a company apart from their competitors. It’s not that simple anymore. This great infographic by WebpageFX breaks down the importance of using YouTube as a marketing platform. In today’s digitized world, companies cannot just rely on having good products and hoping they sell themselves. It is critical to have a strong online presence. YouTube is often overlooked– many companies have great Twitter, Instagram, and Facebook accounts, but they lack a voice on YouTube. A picture may say a thousand words, but that means a video says a million.