In the world of online streaming video, YouTube has always been the place where users can watch videos for free. In 2015, the idea of completely free videos on YouTube changed a bit.
YouTube introduced YouTube Red in October of 2015. By paying $9.99 a month, users can now watch videos without any ads, watch videos offline on mobile devices, use the YouTube Music app, and have access to YouTube Red original shows and movies. Users must pay to watch these shows and movies to help balance the costs of the ad-blocking feature of YouTube Red. Some of YouTube’s most popular YouTubers, like PewDiePie (the most subscribed YouTuber), are being featured in YouTube Red videos.
From what I saw, people were not happy when YouTube Red was first announced. I noticed that many YouTubers were having to make videos explaining why users had to pay to watch YouTube Red videos, and users were not excited about the idea of paying for something that had always been free.
Personally, I think the idea of YouTube Red is great, but I don’t think it’s something that will be very successful. Just by watching any of the previews for the YouTube Red shows and movies, it is obvious that a lot of time and money was put into them and large production crews were involved in the process. I think YouTube was trying to join the trend of subscription videos services like Netflix, Hulu, and Amazon Prime Video, but it was a little too late for the company to try to get users to pay for YouTube content.
I have no intentions of paying for a YouTube Red subscription at this time (due to my college student budget), but I may have to try the free 1 month trial to check out some of these series and movies by some of my favorite YouTubers.
Would you pay for YouTube Red?